Terms of Service

These Terms of Service ("Terms") govern your access to and use of the LeadSignal platform ("LeadSignal", the "Service"), operated by LEAD SIGNAL AI TECHNOLOGIES LIMITED, a company registered in England & Wales, Company No. 17361862 ("LeadSignal", "we", "us"). By accessing or using the Service you agree to these Terms. If you are using the Service on behalf of an organisation, you agree to these Terms on its behalf.

1. The Service

LeadSignal is a lead-intelligence layer that ingests conversations from connected messaging and CRM tools (such as Instagram, Facebook, WhatsApp, LinkedIn, YouTube, SMS and website chat), scores and prioritises leads using AI, and reports on lead quality and attribution. The Service is configured and delivered by us for each client.

2. Accounts and access

• You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.
• You must provide accurate information and keep it up to date.
• Enabling two-factor authentication is strongly recommended for every user.
• You must promptly notify us of any unauthorised use of your account.

3. Acceptable use

You agree not to use the Service to:

• violate any applicable law, or the terms of any connected platform (including Meta, LinkedIn, GoHighLevel or HubSpot);
• send unsolicited messages or otherwise engage in spam or abusive outreach;
• message anyone on WhatsApp without a lawful basis and, where required, their opt-in, or outside the platform’s template and 24-hour window rules;
• run a comment funnel whose tracked link does not lead to a page carrying your own privacy notice, or continue to contact anyone who has objected, unsubscribed or asked to be removed;
• upload or process special category data (health, biometric, political, religious or similar) through the Service;
• attempt to gain unauthorised access to the Service, other accounts, or its underlying systems;
• reverse engineer, resell or sublicense the Service except as expressly permitted.

4. Third-party platforms and integrations

The Service connects to, and materially depends on, third-party platforms and their programming interfaces (APIs) — including, without limitation, Meta (Instagram, Facebook, WhatsApp), Google and YouTube, LinkedIn, TikTok, Calendly, GoHighLevel, HubSpot, Stripe, Twilio and email providers (together, "Platforms"). Your use of any Platform is governed by that Platform's own terms, and we are not responsible for a Platform's availability, accuracy, pricing or actions.

Platform changes are outside our control. A Platform may at any time, with or without notice, change, restrict, rate-limit, re-price, suspend or discontinue its service, its APIs or its policies, or suspend or terminate our access or yours. Where that happens, features of the Service that depend on the affected Platform may be modified, degraded, substituted or withdrawn, and we may make the changes needed to keep the Service compliant with the Platform's rules — including changing how a feature works or replacing the underlying Platform with a reasonable alternative. Such changes do not constitute a breach of these Terms, are not a failure of the Service, and do not give rise to liability on our part; where a Platform change materially and permanently removes a capability you have paid for, your remedy is to cancel under section 6, and we may at our discretion offer a substitute feature or a credit. We will use commercially reasonable efforts to adapt to Platform changes and restore affected functionality where practicable.

Your accounts, your authorisation. Where you connect a Platform account (including by providing an API key, token or OAuth authorisation), you confirm the account is yours or you are authorised to connect it, you authorise us to access it on your behalf to provide the Service, and you are responsible for your own compliance with that Platform's terms and for keeping the account in good standing. You are responsible for holding any consents required to process the data you route into LeadSignal. If a Platform requires us to cease or change a mode of access, we may do so immediately.

Platform enforcement. Without limiting the foregoing, if a Platform suspends, restricts or terminates the Service's application, credentials, business assets or API access (a "Platform Enforcement Event"), we may immediately suspend or modify any affected part of the Service without liability. A Platform Enforcement Event, and any resulting unavailability of the Service or any feature, shall not constitute a breach of these Terms, a service failure, or grounds for any claim against us, save as expressly provided in this paragraph. Fees remain payable in respect of unaffected parts of the Service. Where a Platform Enforcement Event renders the Service as a whole materially unusable for thirty (30) consecutive days or more, either party may terminate the affected subscription on written notice, and as your sole and exclusive remedy we will provide a pro-rata credit or refund of prepaid fees for the unexpired remainder of the then-current billing period. For the avoidance of doubt, we shall have no liability for any action a Platform takes against your own accounts, pages, profiles or numbers, whether or not connected to the Service.

5. AI-generated output

LeadSignal uses AI to score leads and, where enabled, to draft suggested replies. AI output is provided as guidance and may contain errors. You are responsible for reviewing any message before it is sent and for all decisions made using the Service.

6. Fees

Where a paid plan applies, fees, billing cycle and any applicable taxes are set out at the point of purchase or in your agreement with us. Unless stated otherwise, fees are non-refundable. We may change pricing on prospective notice.

Renewal and cancellation. Subscriptions renew automatically each billing cycle until cancelled. You may cancel at any time. Cancellation takes effect at the end of the billing period you have already paid for — you keep full access until then, and nothing further is charged afterwards. To avoid the next charge you must cancel before the renewal date; a cancellation made after a renewal has been taken applies to the following period, and the current period is not refunded or pro-rated. One-time onboarding and setup fees are non-refundable once onboarding has begun.

7. Data

Our handling of personal data is described in our Privacy Policy. You retain ownership of the data you submit to the Service; you grant us the rights needed to operate and provide the Service to you.

7.1 Roles

For the personal data inside your workspace — your leads, their messages, comments, form submissions and contact details — you are the data controller and LeadSignal is your processor. You decide why that data is held and are responsible for having a lawful basis for it, for giving those people the privacy information the law requires, and for honouring their rights. We process it only to provide the Service to you. For our own website, billing records and account administration we are the controller, as described in the Privacy Policy.

7.2 Our processing commitments

Where we act as your processor we will: (a) process personal data only on your documented instructions, which include your use of the Service and its settings, unless we are required to do otherwise by law; (b) ensure the people authorised to process it are bound by confidentiality; (c) keep appropriate technical and organisational security measures, including encryption in transit, access control and tenant isolation; (d) use sub-processors only where they are bound by equivalent obligations, and keep the list in the Privacy Policy current; (e) assist you, taking account of the nature of the processing, with requests from individuals exercising their rights and with your security, breach-notification and impact-assessment duties; (f) notify you without undue delay after becoming aware of a personal data breach affecting your data; (g) delete or return your personal data at the end of the agreement, save where storage is required by law; and (h) make available the information reasonably necessary to demonstrate compliance with this clause and allow for audits, on reasonable notice and no more than once a year unless a regulator or a breach requires otherwise.

7.3 Your obligations

You warrant that you have the right to load into the Service the personal data you load, that you have provided the required privacy information to the people concerned, and that you will action objections, unsubscribes and erasure requests using the controls the Service provides. Subject matter of the processing: provision of the Service. Duration: the term of your subscription. Nature and purpose: capturing, scoring, storing and responding to lead conversations. Types of data: contact details, message and comment content, and the derived scores and summaries. Categories of data subject: your leads, customers and prospects.

7.4 International transfers

Where personal data is transferred outside the UK or EEA, it is done under transfer terms recognised by the relevant law, as set out in the Privacy Policy.

8. Intellectual property

The Service, including its software, design and content (excluding your data), is owned by us and our licensors. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription.

9. Availability and warranties

The Service is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted or error-free.

10. Limitation of liability

Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation. Subject to that, and to the fullest extent permitted by law, we will not be liable for any indirect, incidental, special or consequential damages, or for lost profits, revenue, anticipated savings, goodwill or data, or for any act or omission of a Platform, including any Platform Enforcement Event or any enforcement action taken by a Platform against your accounts or assets. Our total aggregate liability arising out of or relating to the Service, however arising (whether in contract, tort, negligence, breach of statutory duty or otherwise), will not exceed the amounts you paid to us for the Service in the three (3) months immediately preceding the first event giving rise to the claim.

11. Indemnity

You shall indemnify, defend and hold harmless LeadSignal, its officers, employees and agents from and against any and all claims, demands, losses, damages, fines, penalties, costs and expenses (including reasonable legal fees) arising out of or in connection with: (a) content or messages you send, or cause or authorise to be sent, through the Service; (b) your breach of these Terms or of any Platform's terms or policies; (c) your failure to obtain any consent required for the data you process through the Service; or (d) any Platform Enforcement Event to the extent caused or materially contributed to by your acts or omissions.

12. Termination

You may stop using the Service at any time. We may suspend or terminate access if you breach these Terms or where required to protect the Service or comply with law. We may suspend access immediately, in whole or in part, where in our reasonable judgment your use of the Service risks a Platform Enforcement Event or otherwise endangers our or any other customer's standing with a Platform. On termination, your right to use the Service ends; certain provisions survive by their nature.

13. Changes to these Terms

We may update these Terms from time to time. Material changes will be notified through the Service or by email. Continued use after changes take effect constitutes acceptance.

14. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, unless your written agreement with us states otherwise.

15. Contact

Questions about these Terms? use our support assistant — it answers instantly.