The practical stuff — what LeadSignal does, what you need to connect, and how the pieces fit together.
What is LeadSignal?
LeadSignal puts an A.I setter called Flo on your Instagram and Facebook comments and DMs — and on WhatsApp, SMS, LinkedIn, YouTube and your website if you add them. Every lead lands in one scored queue, Flo qualifies, answers objections, chases silence and books the call, and every booking is tied back to the post, keyword or ad that produced it.
Who is Flo?
Flo is the A.I setter inside LeadSignal. Flo picks up every lead the moment it arrives, qualifies it in the conversation, handles the questions and objections it has been taught, chases a silence and books the call into your calendar. Flo sets up from your website in one pass — playbook, keywords, flows, follow-ups — and learns your voice from every edit your team makes to a draft.
How much does Flo do on its own?
One lever, two positions. Copilot: Flo writes every reply, you press Send. Autopilot: Flo replies, follows up and books without you. Most teams start on Copilot for the first 20 approved replies — the catch — then Autopilot takes over on its own. The moment a person replies in a thread, Flo steps back on that lead; if the lead writes again and nobody answers within a few hours, Flo takes it back.
What is LEAD™?
The four beats Flo runs on every lead, built from answers you give once in the guided setup. Listen — reads every DM and comment on every channel you switch on, the moment it lands, in one queue. Evaluate — scores each lead 0–100 on what they said, and Signal Priority puts the hottest at the top. Advance — replies in your voice, asks your qualifying questions in your order, handles price and objections, follows up, and knows when to stop: bad fit, soft no, opt-out, overnight, or the moment your team steps in. Deliver — books the call into your calendar and ties it back to the post or ad that produced it.
What does Flo do when someone says no, or asks her to stop?
A soft no ("not right now", "maybe later") gets one warm close and then silence until they speak again — no chasing. "Stop", "unsubscribe" or "leave me alone" parks the lead immediately: no scoring, no follow-ups, no Autopilot, until a human requalifies them. Someone who clearly isn't a fit for what you sell is told so honestly and pointed at anything free you offer, rather than being booked anyway.
Will Flo message people in the middle of the night?
No. Follow-ups respect the lead's own local night (roughly 9pm to 8am where they are, worked out from their phone number, timezone or language), and Flo never sends more than two nudges into silence. A lead who writes to you at 2am still gets an immediate reply — that is a conversation they started — but nobody is woken up by a chase.
What happens when my team steps into a conversation?
Flo hands that lead back the moment a human replies — she keeps working every other conversation. If nobody on the team writes again for four quiet hours, she picks it up where it was left, so a lead is never stranded because someone got busy. A thumbs up or down on any reply teaches her; an edited reply teaches her more.
Do I need a flow builder or any other tool?
No. LeadSignal connects to Instagram and Facebook directly through Meta — one login, tick your Page — and comments and DMs arrive in seconds. Nothing to build in a flow builder, nothing else to pay for.
Which channels does it work with?
Instagram, Facebook, WhatsApp, SMS and X — each a channel you switch on, DMs and comments where the platform has them. The LinkedIn Company Page comment funnel and Otto Outreach, the YouTube comment funnel and Signal Scout for prospecting are optional extras. Email flows and the website A.I chatbot are included with every plan — and a lead you only hold an email for (a website form, a chat on your site) gets Flo’s replies by email, drafted the same way. Whatever the channel, every lead lands in the same scored queue with the same attribution.
Do people have to comment a keyword?
Only if you want them to. Keyword campaigns (“comment GUIDE”) still work and deliver a tracked link. Without keywords, Flo reads every comment on your posts, spots the ones with buying intent — “how much?”, “is this available in…” — and turns those into leads with a private reply. Flo drafts public replies for you to approve; nothing is posted on your account on its own.
Can a conversation go quiet and still be picked up?
Yes. A lead who stops replying is followed up by Flo, by email once the DM has gone quiet for a day (Flo asks for an email naturally in the conversation, saying what it will be used for), and your team can always pick the thread back up in Instagram or Facebook themselves. Every message, DM or email, shows on the lead’s record in one timeline.
LinkedIn and YouTube have no DMs — how does follow-up work?
By design: neither platform offers a messaging API, so LeadSignal never automates your account there. Your page or channel replies publicly to the comment with a tracked link, the link captures the email, and email flows carry the conversation from there. LinkedIn Lead Gen Form fills sync the same way, already carrying name, work email and phone.
Do you automate LinkedIn DMs or comments on my personal profile?
No, and neither can anyone else safely. LinkedIn grants no API for member messaging, and no API for reading comments on a personal profile's posts — those permissions exist only for a handful of enterprise partners. The tools that claim to do it work by driving a logged-in browser, which is against LinkedIn's terms and is how people get their accounts restricted. What LeadSignal does on LinkedIn is what the official APIs allow: the A.I Marketing Suite publishes to your own profile on a schedule, and Otto Outreach turns Company Page keyword comments and Lead Gen Form fills into scored leads, then works them by email. If someone promises you automated LinkedIn DMs, ask them which API it uses.
Can I send from my own email address and calendar?
Yes. Connect Gmail or Outlook by signing in (or any mailbox over SMTP) and everything leaves from your address, so replies come back to you. Connect Google or Microsoft calendar and leads book against your real availability — confirmations and reminders are written straight onto it.
Do I need a separate CRM?
No. Contacts, conversations, pipeline, bookings and revenue live in LeadSignal, with reports on which content, keyword and channel actually books calls. Keeping a CRM you already run? Flo’s score, tier and coaching note can be pushed onto the record there, and everything is available through the API.
Can it message people who haven't messaged us first — outbound?
Yes, the safe way. Meta does not let any app send a first DM, and the tools that promise "automated cold DMs" do it by driving your account with a bot — which is exactly what gets accounts banned.
Signal Scout does the finding and the writing: Flo finds accounts that fit your niche, screens them, writes the opener in your voice, and one tap opens their DM with the opener on your clipboard — a human on your team pastes it and presses Send. When they reply, it comes back through the official connection as a scored lead and Flo takes over. For outbound by email and LinkedIn, see
Otto Outreach.
What does it cost?
One price per channel, everything else included. Your first channel is the A.I setter and includes every feature, 1 seat and 1,000 new leads a month; every extra channel — Instagram, Facebook, WhatsApp, SMS or X — is one flat price; extra seats and extra thousands of leads are priced per unit. YouTube, Otto Outreach and Signal Scout are optional extras. The live figures, in your currency, are in the
pricing section, monthly or annual (pay for ten months, get twelve). Every new subscription includes done-for-you onboarding and training: playbook and keywords built from your website, Flo's voice trained on your threads, every channel connected, a rehearsal and a week-one check-in. The trial and the setup call are free.
Is there a free trial?
Yes — seven days, your own instance, live in seconds, no card needed. Connect Instagram and Facebook and the trial runs on your real comments and DMs from day one. Go live at any point and your leads, Flo’s training and your connection all carry over.
What do I need to connect Instagram?
An Instagram Professional account (Business or Creator) linked to a Facebook Page — Instagram’s own rule for any app, not ours. If yours is still a personal account, switch it under Instagram → Settings → Account type; it takes a minute and changes nothing your followers see. Then one Facebook Login inside LeadSignal connects the Page and the Instagram account together, and comments and DMs start arriving.
Can someone set it up with me?
Yes. Every trial comes with a free
setup call — book it from the sidebar in your instance, or straight from the
booking page. A LeadSignal expert connects your accounts with you, walks Flo’s guided setup, and leaves you live. Done-for-you onboarding and training, where we build the whole thing from your website and your answers, comes with every new subscription as a one-time fee — nobody goes live without it.
What happens after the call is booked?
The lead moves up a lifecycle ladder that every account gets: Booked when the call lands in the diary, Customer when they pay (from a Stripe sale, a won deal or a click on your payment link), Lapsed automatically if a booked lead has not bought after a number of days you choose, Re-Nurture for the ones who met you and did not sign, and Closed at the end. Rename Customer, Lapsed or Re-Nurture, hide the rungs you do not use, and add and order stages of your own under Settings → Tiers; the scored tiers, Booked and Closed stay fixed. Click any rung above the list and you see just those leads — so the people who booked and went quiet are one click away, not lost in a CRM.
Can the website chatbot book the call itself?
Yes. Switch on Book meetings in the chat in the chatbot builder and Flo offers three live times from your booking page right inside the conversation, once the visitor has agreed to a call or asked a couple of real questions. They tap one, type a name and email, and the call is booked — invite sent, you notified, the lead marked Booked. Every chat lands on Signal Priority as a scored lead either way, and a visitor who has already DMed you is stitched to that same lead by their email.
My leads write in other languages — does that work?
Yes. Flo answers in whatever language the lead writes, and the score and summary read the conversation whatever the language. For your own reading, one button on the lead — Translate to English — shows the whole exchange in English without changing a word of what was sent.
Is it GDPR-compliant, and where is my data held?
LeadSignal acts as your data processor under a published
Data Processing Agreement, with a public
sub-processor list and
security page. Data is hosted on Render in the United States; UK and EU customers are covered by the standard transfer safeguards in the DPA. Leads in the EU are told they are talking to an A.I setter, marketing email needs recorded consent, and any lead can be exported or deleted in one click.
What happens to my data?
It stays yours. It is never sold, never shared between customers and never used to train general AI models — the AI provider processes it under no-training terms. Disconnect a mailbox, calendar or social account at any time and the stored token is deleted on the spot. See the
Privacy Policy.
