HOW IT WORKS

From a comment to a booked call — in four moves.

Someone comments on your post. A little later they've got your guide, they've been asked the right questions, and they're holding your calendar link — without you touching your phone. Here's each move, exactly as your lead experiences it.

THE FLOW

From first DM to booked call.

One pipeline, end to end: traffic turns into DMs, public comments (YouTube and LinkedIn) and form fills — every one scored the second it lands — and bookings, coaching and attribution flow through LeadSignal into the tools you already run.

See every channel LeadSignal captures from →

Traffic

Where the leads come from

Ads and content drive people into your DMs — and every lead carries its source from the very first message.

YouTube X posts & threads Instagram Meta Ads TikTok coming soon
Channels

The DM lands

Prospects reply to an ad, a story or a keyword — the conversation starts in the channel they already use.

Instagram Facebook X DMs add-on WhatsApp add-on LinkedIn Enterprise · comments YouTube comments TikTok coming soon
The engine

LeadSignal scores every lead

0–100 with a tier — HOT, WARM, NURTURE, LOW or DISQUALIFIED — plus a plain-English summary, intent signals, objections and a recommended next action. It ranks the pipeline, attributes the source, and writes tier + score back into your CRM.

Score 0–100 Tier Ranked pipeline Attribution CRM write-back
Your team

Setters work the Signal Priority list

Unbooked leads, hottest first — with the AI Copilot drafting the next reply in your voice, the Sales Coach reading the whole deal, and Autopilot booking the easy ones on its own.

Booking & CRM

Calls land in the calendar — and the CRM

Connect Google Calendar and the AI books straight into your real availability, or keep Calendly and our native integration syncs every book and cancel back in. Appointment webhooks from GoHighLevel and HubSpot land the same way — so booking rate and attribution stay accurate whichever calendar the call ends up in.

Google Calendar CCalendly HLGoHighLevel HHubSpot
Outcome

Strategy call → sale

Won deals sync back from the CRM, so the reports show revenue by source — first DM to closed £.

1 — They comment. Your guide lands in their DMs.

Instant, and in your words

You tell people to comment a word — "comment GUIDE and I'll send it over". The moment they do, it arrives in their DMs as a tappable card, sent with the message you'd have typed, not a template. Every offer keeps its own wording, and if they go quiet, a friendly nudge or two follows on its own.

Any word

MACROS, START, GUIDE — each word sends its own thing.

Your voice

Each guide is handed over the way you'd say it.

No reply?

It follows up for you — up to three gentle nudges.

2 — It chats like your best setter would.

Your questions, your tone — and a heat score on every lead

It asks what you'd ask — "what's your goal?", "what's getting in the way?" — and it can send a different guide depending on the answer, so the fat-loss person and the muscle person each get the right one. Behind the scenes, every reply updates a simple 0–100 heat score. Your hottest leads rise to the top of one list, so nobody's guessing who to talk to first.

Asks & listens

Trained on how you actually talk to leads.

Right guide

"Fat loss or muscle?" — each answer gets its own guide.

Hot list

Keenest leads first. No more scrolling the inbox.

Autopilot — and the safer way to start

Draft mode · full auto · you choose, per lead

Handing your DMs to an AI is a big ask on day one. So most people don't. They start in draft mode: the AI reads the conversation and writes the reply, then waits. Your setter reads it, tweaks a word if they want, and hits send. Nothing reaches a customer without a person seeing it first.

It's the hybrid that makes the whole thing safe to adopt — the speed of an AI with a human's final say — and most teams stay there for a few weeks until they've read enough replies to trust it. Then they flip the switch, usually for the easy tiers first, and keep drafting for the hot leads a human wants to own.

Start here

Draft mode

The AI writes every reply and holds it. Your team approves and sends. Nothing goes out unseen.

When you're ready

Full auto

Replies send themselves, day and night, and a human can take over any conversation with one message.

Either way

Night shift

Set the hours each setter works. Outside them, Autopilot covers — so a 2am enquiry gets an answer.

Autopilot engaged The AI works your DMs while nobody's at the controls — and hands straight back the moment someone sits down.

3 — Keen leads get your calendar.

Booked while you sleep — and you can jump in any time

The moment someone sounds ready — not before — it offers your booking link, and asks for their email so you can keep in touch after Instagram's 24-hour automation window closes. You or your team can take over any conversation with one message; the AI steps back the second you type. Booked calls appear automatically from Calendly, GoHighLevel or HubSpot.

4 — See which post made you money.

Every call traced back to the content that started it

Every booked call traces back to the post it came from, the word they commented, and the person who closed it. So instead of guessing, you learn things like "the macro reel books three times more calls than the testimonial post" — and make more of what pays.

THE MATHS

Who answers your DMs today?

That question decides whether LeadSignal pays for itself. If a person answers them — you, a VA, a setter — we replace that cost. A team running 10,000 leads a month typically pays for a DM tool, a part-time setter and a scheduler — roughly $800 to $2,000 a month depending on whether that setter is offshore or UK/US-based. LeadSignal Pro runs the same volume, conversation and booking included, for $280.

If nobody answers your DMs and you only want links auto-sent, a $19 sender is honestly the cheaper tool — LeadSignal earns its keep when there's a conversation worth having. Start the demo and see which one you are.

See it run on your own instance

Self-serve demo, seeded with realistic data. No card, live in seconds.

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